At this age of internet different social media platforms and entertaining websites have become very trendy. People specially the young generation spend lots of time visiting those websites every day. There are many such websites where people mostly visit while spending time on internet and YouTube, with more than 1.9 billion active monthly users, is the second most-visited site on the web where people enjoy different sorts of videos uploaded from personal accounts along with other entertaining videos including movies, dramas and songs. Thus many of the internet users create their own YouTube channel with a view to showing their creativity around the world or marketing products and making some money. We can see thousands of channels while visiting YouTube. But whereas some channels are doing good as far as views are concerned, there are many others who are yet to find the rhythm. For those channel owners luckily there are some tricks which can help them attract more viewers.
Prefer Google-friendly keywords
A great YouTube channel starts with great search engine optimization (SEO). And great SEO starts with an understanding of what users are searching for. It should be remembered that people do not just look for videos on YouTube; they use Google too. Though there is no exact rule for setting up keywords that may help your YouTube video rank well, a bit of reverse-engineering can go a long way.
Use short but expressive titles
The title is the first thing users see when they find your content. And if it is not punchy, it might be the last one. So keep it short and sweet. The most popular YouTube videos tend to have the shortest titles. Stick to 60 characters or less or some of your title may get cut off when displayed. Include your keyword(s) in the first half of the title to avoid losing valuable information.
Design thumbnails yourself
One of the simplest yet effective tactics to promote your YouTube channel is creating custom thumbnails. Think of your title and thumbnail as a sort of one-two punch to grab viewers’ attention. By default, YouTube produces automatic thumbnails for all videos, but they can be blurry or out of focus. To boost views, create an eye-catching custom thumbnail for every video you post. Designing thumbnails yourself not only makes your videos look more appealing at a glance but also signals a certain sense of professionalism. Thumbnails matter, maybe even more than titles.
Create high-quality videos
Poor video quality can undermine even the best content. So, make sure your content looks professional before you post it. Use a decent camera, do a sound check before recording, and learn some basic editing skills. Of course, not everyone is a natural filmmaker.
Offer real value
This may seem obvious, but it is still worth saying. Great content is the best way to keep viewers engaged and the most effective way to rank well in search. That is because YouTube’s ranking system prioritizes the viewer’s experience. Before you publish any video, ask yourself - what problem does this video solve? Is it entertaining? Will it improve viewers’ lives in any way?
Balance trending content with evergreen videos
Upload a few timeless videos that your subscribers will return to time and again. Popular evergreen content includes how-to guides, tools and resources lists, stat collections, tip roundups, and more. This kind of evergreen content can rank well for years, increasing traffic and boosting SEO.
Respect the community
YouTube is cracking down hard on inappropriate content due to a rising number of underage users. Do not post anything you would not want your little brother to see. Otherwise, your video will get flagged and removed from YouTube’s recommendation feature. If you are ever unsure, double-check the community guidelines first.
Consider reviews and interact
Real engagement does not end at content creation. The most successful YouTubers constantly monitor and interact with their fans. Respond to viewers’ comments, even the negative ones. Post response videos. Use analytics to identify your top fans and show them some extra love. Your viewers will thank you for it.