GM speeds up productchangeover in China | 2019-07-24

GM speeds up productchangeover in China

24 July, 2019 12:00 AM printer

CHICAGO: General Motors (GM) has recently sped up its product changeover in China, trying to reverse the sales downturn in the world's largest car market.

The leading U.S. automaker and its joint ventures delivered a total of 753,926 vehicles in China in the second quarter of this year, down from 858,344 units in the same period in 2018, recording a 12.2 percent decline, reports Xinhua.

In a bid to boost sales, GM and its Chinese partners have launched new Buick Encore SUV series, the luxury Cadillac SUV XT6, and the low-end Baojun 510 compact SUV in China during the first three weeks of July, reports Xinhua.

GM first launched its new Buick Encore series in Chengdu in southwestern China, aiming at strengthening the brand's overall competitiveness in SUV segments.

The all-new Encore small SUV, and Encore GX compact SUV, positioned between the smaller Encore and the larger Envision, were part of eight new and refreshed Buick products to be introduced to Chinese consumers in 2019.

The new vehicles "will give Buick a strong presence across small, compact, midsize and large SUVs in its largest market - strengthening the brand's overall competitiveness in one of the most competitive segments," said Molly Peck, executive director of Buick for SAIC-GM, a Shanghai-based joint venture.

Buick, suffering a 14.1 percent decline in sales during the second quarter in China, has pinned its hopes on the booming SUV market.

In Shanghai, the economic and financial hub on China's eastern coast, Cadillac launched its newest three-row luxury SUV, the XT6. The high-end SUV is available in five variants, with packages featuring some latest technologies.

 


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