Corporate culture led to Bashundhara Kings’ success: Imrul Hassan | 2019-07-19

Corporate culture led to Bashundhara Kings’ success: Imrul Hassan

Sports Correspondent

19 July, 2019 12:00 AM printer

Corporate culture led to Bashundhara Kings’ success: Imrul Hassan

Bashundhara Kings President Imrul Hassan, centre right, briefs journalists as General Secretary Minhajul Islam Minhaj looks on during a press conference in Bashundhara Residential Area in the capital on Thursday. — SUN PHOTO

Bashundhara Kings are eyeing to rewrite the history books as they stand on the verge of claiming Bangladesh Premier League (BPL) 2018-2019 season title in their maiden appearance. Bashundhara Kings will confirm the title if they win against Sheikh Russel Krira Chakra in their BPL encounter on Saturday.

Bashundhara Kings have followed up their Bangladesh Championship League (BCL) success in the previous year with sensational performance in the BPL 2018-2019 season, remaining unbeaten in the tournament as they won 19 matches and drew one of the 20 matches they played so far. Meanwhile, they have also won Independence Cup and were runner’s up of the Federation Cup.

Bashundhara Kings President Imrul Hassan credited this phenomenal success to the corporate culture engrained in the club considering the club’s was borne out of the largest business conglomerate of the nation, Bashundhara Group.

“I feel that it’s important to note that one of the most important reasons of our success is the way we run our club. As Bashundhara Kings are a part of Bashundhara Group, our style of running the club has been inherited from Bashundhara Group as well. We have been practicing corporate culture in the workings of our club since the first day and that’s why I feel that we have been able to achieve success so early,” told Imrul Hassan.

‘Bringing back the golden days of Bangladesh’s football’ was the motto of Bashundhara Kings since it’s inception. In their maiden stint at the top tier of Bangladesh’s domestic football, Bashundhara Kings appears to have pulled off quite a successful season both in terms of the results and their goals and targets as they have successfully attracted full-house crowds both in their home venue at Sheikh Kamal Stadium in Nilphamari and in away venues as well.

“Bashundhara Group entered the realm of Bangladesh’s football for two basic reasons. First was to bring back the lost popularity of football and secondly to bring in qualitative improvement in Bangladesh’s football. I would like to consider ourselves to be successful on both counts. If one observes keenly, this year’s BPL has been much more popular than the previous editions,” told Imrul Hassan.

“Moreover, the improvement in the quality of Bangladesh’s football has been evident in our national team’s performance. Our triumphs in FIFA pre-qualifiers and earlier in Asian Games speak volumes about the improvement in the skills of Bangladeshi booters. Bangladeshi footballers are now much fitter than they were a couple of years back and all these improvement have been the result of unending efforts from the clubs,” added Bashundhara Kings President.

Bashundhara Kings’ success in their maiden appearance has caught the attention of the spectators and rekindled the hope for a bright future of Bangladesh’s domestic football among the football loving Bangladeshis. Bashundhara Kings President Imrul Hassan credited the team effort for their success and thanked all their supporters and fans for their trust.

“I think everyone involved with the team needs to be credited for our success. Not just coach (Oscar Bruzon) but also players alike deserve praise for all the effort they put in the making of Bashundhara Kings,” concluded Imrul Hassan.


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