Mastercard has paired up with Arsenal Football Club and Olympique Lyonnais in a move to lead sponsorship in women’s club football in Europe. The move sends a powerful signal for gender equality in sports.
Leading the Olympique Lyonnais Mastercard women’s football ambassador charge is Ada Hegerberg, Olympique Lyonnais striker and the first ever Ballon d’Or Feminine Recipient in 2018. Hegerberg is joined by teammates Kadeisha Buchanan, Olympique Lyonnais defender. They are also six time champions in the league.Arsenal Women FC, Alex Scott, retired captain for Arsenal & English National Team, Financial Times Woman of the Year, MBE, pioneering broadcaster and the first female analyst for men’s football will be Mastercard’s lead female football ambassador.
Raja Rajamannar, chief marketing and communications officer, Mastercard said, “By investing significantly in women’s football, as a professional and influential sport, we have an opportunity to directly impact the lives of athletes and help build sustainable programs to which girls and women around the world can aspire.”