Real Madrid ‘most valuable brand’ in world football

18 May, 2019 12:00 AM printer

Manchester United have been surpassed by Real Madrid as the most valuable football brand in the world, reports

According to a report by Brand Finance, the Spanish giants are now worth a staggering £1.44billion (Sh186 billion) after a growth of 26.9 per cent since 2018.

That, accompanied with their recent on-field woes, has left United trailing behind in second place after they fell by 5.8 per cent in the last 12 months to £1.29 billion (Sh167 billion).

‘Real Madrid have shown this year who truly reigns supreme in the world of football,’ said Bryn Anderson, director at Brand Finance.

‘They triumph not only as the most valuable and strongest brand but their enterprise value and stadium are also ranked second to none.

‘The most successful club in the history of European football is finally reaping the benefits of decades of spectacular on- and off-pitch performance.’

The rest of the top 10 is dominated by Premier League sides with Manchester City, Liverpool, Chelsea, Arsenal and Tottenham in the illustrious group.

Barcelona, Bayern Munich and Manchester City have kept their positions as the other members of the top five.