The ruling Awami League is preparing a database of its leaders of all units across the country to advance digitisation of the party and create a bridge between its high-ups and the grass roots, targeting the upcoming 21th triennial council.
Insiders said the initiative will help the party increase its organisational capacity for gaining extra mileage in election campaigns for both local body and national polls.Awami League deputy office secretary Biplab Barua told the daily sun that the party is creating the database including information about the leaders from the central committee to the grassroots units.
“Information about the leaders of all units – from central body to union and ward committees – is being collected for the database,” he said.
The information includes name, post, personal details, phone number and mail address.
Party sources said the database initiative was taken at the end of 2017 in line with Awami League’s pledge to digitise the party, but it was stopped due to non-cooperation of the party grass roots as the national election was knocking at the door.
They said the digitisation will create a bridge between party high-ups and the grass roots.
The sources further said it will facilitate effective use of the social media, involvement of more women and youths in party activities, and evidence-based research such as opinion polls and focus group discussions to design national and local-level campaigns for elections.Recently, Awami League President and Prime Minister Sheikh Hasina directed party leaders to prepare the database of its all unit leaders. She also directed her ICT advisor and son Sajeeb Wazed Joy to look after the process, a source said.
The source said Joy already held a meeting on the matter on Saturday and gave a set of directives to the persons assigned for the task.
Sources said a number of units of the party have sent their information to the party central office and work has been going on for their entry.
One of the persons assigned for preparing the database, on condition of anonymity, said, “It’s very difficult to transmit party directives by posts but it is easy to reach them through e-mail. Even, sometime, letters carrying confidential party directives do not reach the right person or even get lost.”
“The database will connect digitally all the grass-roots leaders with the party high-command directly,” he added.
The database, in the first phase, is compiling information on the leaders of district and upazila units and they will be followed by leaders of ward and union units, a party insider said.
In 2017, the party sent teams comprised of leaders of Chhatra League, student front of the ruling party, to the 16 districts in Rangpur and Rajshahi divisions to collect information but the process was later stopped.