Snapchat to introduce gaming | 2019-03-18 | daily-sun.com

Snapchat to introduce gaming

Scitech Report

18 March, 2019 12:00 AM printer

Snapchat to introduce gaming

The new gaming initiative will be unveiled at Snap's first-ever summit for content and developer partners in Los Angeles on April 4 and video initiatives like more original shows will also be announced, the report added.

Parent of Snapchat messaging app Snap Inc plans to announce its gaming platform for developers next month, online news service Cheddar reported on Friday, citing a person familiar with the matter.

Shares of the company rose nearly 3 per cent in trading before the bell.

The platform, codenamed “Project Cognac,” will feature a handful of games from outside developers designed to work specifically in the Snapchat app, according to the report.

The new gaming initiative will be unveiled at Snap’s first-ever summit for content and developer partners in Los Angeles on April 4 and video initiatives like more original shows will also be announced, the report added.

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Technology news website The Information first reported that Snap was working on a gaming platform in June 2018. Snap declined to comment on the Cheddar report.

Snapchat, known for its disappearing messages and funny filters, has struggled since going public in March 2017, as Facebook’s popular photo-sharing app, Instagram, has replicated many of its novel features.

 


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