Digital workplace and AI

Aminul Haque

4 February, 2019 12:00 AM printer

Digital workplace and AI

In the age of social media, big data and artificial intelligence (AI) which continue to evolve at a rapid pace, the businesses are embracing these technologies to move towards a model digital workplace.

When it comes to HR and talent management, the business processes are continuously evolving with integration of AI and social media which are transforming how the daily HR tasks and interactions were managed in the organizations. In the current scenario, HR function has become more important to find out ways to hire and retain best talent, and improve their productivity and efficiency by leveraging technology to make informed decisions.

The use of emerging technologies in organizations is redefining how people perform their assigned tasks and how they are evaluated. As a result, the workplace is transforming and HR needs to transform even faster to stay ahead of the curve and lead the business to move forward and embrace the change.

AI in HR

To ensure that they are prepared to step in the era of AI, firstly, HR practitioners need to make sure that people are at the centre of the talent technology they choose for their workplace.

New tools driven by artificial intelligence should not affect the paramount role of the individual as the efficiency and productivity gains and ultimate value the technology deployment brings to the workplace is determined by them. 

This should be the top priority of HR and technology is already there to innovatively deliver the best possible employee experience, interventions and learning opportunities.

Secondly, innovative use of technology for analytical capabilities should be another prime objective of organizations embracing AI. They need to leverage smart analytics driven by AI to make better informed decisions.

Emerging talent technologies allow for real-time analytics and integration of all data sources, to help HR practitioners meet this challenge organizations are facing today.

Pacific Jeans and Ananta Group two of the leading denim manufacturers in Bangladesh have already started their Human Capital Modernization journey.

Modern Workplace inclusion is in their roadmap. They have already embarked it, they are getting benefits out of this and one after another they will go for the expansion.

Social Media

By leveraging technologies like the Oracle Talent Acquisition Cloud platform, HR can harness the power of the cloud to source talents across multiple social and digital community channels.

Following the identification of prospective candidates and existing employees through social listening tools, the next step is for organizations to actively engage with them.

For social recruitment and engagement programmes to be truly effective in the long run, HR needs to have well-established channels, both online and offline, to continue conversations and ensure that they bring new recruits into the fold.

For example, as part of one of the most recruitment-intensive industries, Apollo Hospitals in India, with its 32,000-strong workforce and 61 hospitals relied heavily on technology to hire and retain a diverse, knowledge-based workforce.

Oracle HCM enabled Apollo Hospitals to clear the bottlenecks, eradicated the functional silos and helped it to manage the complete life cycle of an employee with ease. It gave an integrated platform to handle talent management challenges.

The next-generation worker wants more insight into the business and feel connected with their employers and colleagues. Social media is a great tool to facilitate this, sharing moments as they unfold and to provide exclusive access through intimate online forums or live on-site visits for a select group of employees or potential recruits.

Emerging technologies have the potential to disrupt HR and redefine its future. Innovative use of AI and social media is crucial to transform HR operations and workplace and play its role to keep the organization moving forward.


Aminul Haque is Head of Applications, Oracle Corporation - Bangladesh, Nepal and Bhutan