Let the children play outdoors

AFBL CMO urges urban guardians in an interview with the Daily Sun

Jannatul Islam

20 January, 2019 12:00 AM printer

Let the children play outdoors

Hindol Roy

Children should be given the opportunity of open air exercise for enhancing their psycho-social development for a prosperous future, said a corporate leader urging the guardians to rethink about the childhood of city children.

Akij Food and Beverage Limited (AFBL)’s Chief Marketing Officer Hindol Roy mentioned that the children living in urban areas have lack of opportunities to see the open sky due to heavy academic pressure as well as their engagement with digital devices.

To create an opportunities for the city kids for exercising and breathing in open air, AFBL is going to organise a festival – FarmFresh Children’ Day, under its consumer milk brand.

Before organising such mega carnival for third consecutive terms, decade-long experienced marketer Hindol shared in-depths of the mega kid’s carnival while talking to the Daily Sun, one of the partners of the event, at Akij House in the capital recently.

The third edition of the two-day long children carnival is scheduled to be held at Kalabagan field in capital’s Dhanmondi area on January 25-26.

In an exclusive talk, an era experienced marketer Hindol brought light into the broadness of the event in terms of social responsibilities rather than branding.

“We know our children are growing in the hard infrastructures of concrete in the city as they miss the softness of childhood in early stage of life. There is a long-term effect in their lives,” Hindol said.

Hindol, a marketing graduate of IICT Business School Lucknow, has been leading the marketing segment of the beverage unit of Akij Group for last two year prior to work for other market players of Parle Agro, Haque Group and Kohinoor Chemical.

He has experiences in diversity market development in South Asian market especially in Bangladesh, India and Nepal territories.

A doctorate of philosophy from CMJ University Shillong, Hindol also claimed that that the psycho-social development of the city children are being hampered greatly as most of them are confine into small screens.

“And for the first time, we design special segment for the special children in the event where they can share their expressions through art competition and other gaming contest,” he added.

A development organisation – PADF Vocational Training Institute – cooperates in the special segment for the differently-ones in the two-day long event, according to the official.

According to Hindol, fair or any carnival is a big occasion for children to expose their inner talents through a festive mode.  The two-day long event is featured with puppet show, circus, art competition,                 

higher dimensional movie-show and bioscope, said the organiser.

There will be a children fair where participants will enjoy urban traditions, kids book stalls, photo zone, nutrition boot, game zone, open cooking stage including riding zone.

AFBL hosts the fair for third constitutive year in believing that all children are equal and the right to play is one of the major fundamentals for them, the official claimed.

Regarding the previous editions, Hindol said the participations from children and their families were tremendous as we received many questions on social media asking for organising the event multiple times in a year.

“In last year around twenty thousands of children and family members thronged to the event arena and made the arrangement successful,” Hindol concluded the conversation recalling the successive previous edition.

Detail information and registration is available on FarmFress Facebook event page (bit.ly/2Ddjw71) and website: childrensday.akij.net.