Executive Motors Ltd, the dealer of BMW vehicles in Bangladesh, launched BMW iPerformance plug-in hybrid electric vehicles (PHEVs) for the first time in the country.
Three vehicles are BMW 530e, BMW 740Le xDrive and BMW X5 xDrive40e at Tejgaon industrial area in the city on Saturday.Executive Motors Director (Operations) Dewan Muhammad Sajid Afzal and Director (After Sales) Md Bazlul Karim were present at the occasion along with other top officials from BMW Asia.
“Sustainable mobility is the future of mobility. We’ve reached a milestone today in Bangladesh by offering customers a range of BMW iPerformance models with electrified drive trains,” said Dewan Muhammad Sajid Afzal.
Bazlul Karim said, “We look forward to providing our customers the opportunity to better the environment while experiencing an entirely new dimension of pure driving pleasure with the power of electro-mobility.”
The iPerformance model designation is given to all BMW PHEVs, and provides a clear message of technology transfer from BMW i to the core BMW brand.
By combining an electric motor that delivers maximum torque from zero rpm with a highly efficient and sporty engine, BMW iPerformance cars achieve excellent fuel efficiency yet superb dynamic performance. The iPerformance models also benefit from the transfer of technical expertise regarding electric motors, battery cells, and electronic control systems.
Sajid Afzal said that the iPerformance range was differentiated with BMW i-style blue elements in the kidney grille and wheel hubs, a BMW i logo on the front side panel, and an eDrive logo on the C-pillar.Executive Motors Ltd After Sales Director said, "They will provide all iPerformance models 5 years of free service, parts, maintenance and repair. There will be no additional running costs for the customers for the next 5 years from the date of purchase."