BRUSSELS: The EU on Thursday approved US tech giant Apple’s plan to buy leading song-recognition app Shazam, saying the move would not reduce choice for music streaming consumers.
The bloc launched a detailed probe into the deal with London-based Shazam, worth a reported $400 million, in April, at the request of several EU states amid fears it could harm competition in an intensifying battle of streaming services, reports AFP.The Apple-Shazam investigation was another round in the ongoing tussle between Brussels and Silicon Valley as the European Union adopts tougher regulation for the likes of Facebook, Google and Amazon.
“Data is key in the digital economy. We must therefore carefully review transactions which lead to the acquisition of important sets of data, including potentially commercially sensitive ones, to ensure they do not restrict competition,” EU Competition Commissioner Margrethe Vestager said in a statement.
“After thoroughly analysing Shazam’s user and music data, we found that their acquisition by Apple would not reduce competition in the digital music streaming market.”