Speakers urged the professionals working in communication sector to introduce ‘creativity’ using technology in market communication.
They also emphasised on development of brand value focusing on consumer trend.Local and international experts in marketing sector came to the observation at a summit in Dhaka on Saturday.
Bangladesh Brand Forum (BBF) organised the eight edition of Communication Summit at Le Meridian Dhaka where around 300 professionals attended.
Communication Summit is a flagship initiative of Bangladesh Brand Forum that brings together creative professionals from diverse sectors BBF Managing Director Shariful Islam said, “In the age of technology and social media, creativity will remain as the key driver for the communication industry and brand building.”
Commenced in 2009, Communication Summit has been playing a vital role in Bangladeshi creative communication and advertising industry by bringing local and global creative communication experts under one roof.
Four keynote speakers are: TGH Collective Chief Creative Tay Guan Hin, Gray Middle East Chief Creative Officer Ali Shabaz, Amul Dairy Managing Director Jayen Mehta and School of Slow Media Founder Samuel Diaz Fernandez.