Wednesday, 19 January, 2022

Mediacom ties up with Madison Media

Mediacom ties up with Madison Media
Mediacom Limited Managing Director Anjan Chowdhury and Madison World Chairman and Managing Director Sam Balsara pose for photo at a function in the capital recently.

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Mediacom Limited, one of the largest advertising agencies in Bangladesh has announced its affiliation with Madison Media, the largest independent media agency in India with world-class credentials.


Under the affiliation Mediacom will have access to Madison Media’s tools and operating software. Madison Media will also provide training to Mediacom staff in Bangladesh and in India, said a press release.


Anjan Chowdhury, Managing Director of Mediacom Limited and Sam Balsara, Chairman and Managing Director of Madison World were present at the programme to inaugurate their new partnership.


The programme was also attended by top corporate professionals and media personalities.  


Anjan Chowdhury, Managing Director of Mediacom Limited said, “As part of Square Group, Mediacom has always known for its unique understanding of Bangladeshi consumers and its scientific approach to advertising.”


Sam Balsara, Chairman and Managing Director, Madison World said,“We will equip Mediacom to navigate the emerging media trends and help build a stronger Mediacom offering by sharing our experience of handling large and complex media investments.”


Mediacom Limited is part of Square Group and one of the largest media agencies in Bangladesh with media planning and buying mandate for Square Toiletries Limited, Square Food and Beverages Limited, Perfetti Van Melle, Asian Paints, Ispahani Group, Singer.


Madison Media Group is a part of Madison World, India’s largest independent communication group with 23 units across 11 specialised functions in advertising, media, business analytics, PR, outdoor, events, activation, rural, retail, entertainment and sports.