The global outsourcing market has been on the rise for the last decade. The market has had a sharp growth in the past few years owing to the boom of work-from-home culture induced by the pandemic. The online marketplaces are highly dynamic. There are thousands of niches that hire millions of offshore workers. However, as many people are looking for jobs in the online outsourcing platforms, many beginners are struggling to get hired.

Here’s a list of 5 soft and hard skills that can help freelancers to earn money online:

Digital Marketing Skills

Digital marketing is essentially a sales job on an online platform. Skills like SEO, social media marketing, email marketing, content marketing, and paid advertising are in high demand on different gig platforms.

SEO and advertising require a good knowledge of content management and promotion strategies which are in high demand in today’s competitive market.

Content Creation Skills

Another highly demanded skill for making money online is content creation skills. Content creation can range from writing to video production, graphics design, and photography. Among these, graphics design and video production are in high demand.

Content creation requires high level of technical skills regardless of the niche. As a result, it generally pays a lot more than low-skilled high-volume gigs like web research and data entry online jobs.

E-Commerce Skills

E-commerce is the future of shopping. Globally e-commerce has paved the way for many businesses to tap into target audiences beyond geographical boundaries.

E-commerce skills like online store setup, inventory management, payment processing, and customer service skills are in high demand on online marketplaces.

Besides these affiliate marketing and drop-shipping are promising niches to make stable online earnings. Nowadays, diverse local and international brands are offering commisons for selling products through affiliate links.

These specialized skills will not only help find jobs in the relevant niche but will also help if you plan to start your own e-commerce or drop shipping businesses.

Analytics and Data Science

Data Science jobs are in high demand globally because of the offshore nature and high pay structure of the industry. Technical skills like data science certification, Google Analytics certification, A/B Testing, etc are in high demand for business and platform growth.

Many organizations employ data scientists on an offshore or contractual basis making it a lucrative skill to earn money from the comfort of your home.

Networking and Relationship

Networking and Relationship building are some overarching skills to have. Having a strong online and communicative presence will act as a precursor to landing the next gig or connecting with a potential client.

Similarly, skills in customer relationship management will help a person become a skilled offshore HR generalist.

Final Words

Online earning opportunities are vast and ever-expanding. As more and more companies make use of talents and skills beyond boundaries, online and offshore work might make up a huge chunk of the working demographic in the future.

Even then, the skills of the worker need to be on par with that of the gig or the job. In any case, make sure to hone skills in jobs that are not in threat of being replaced by AI. There will always be a need for a human workforce, one simply needs to be smart enough to identify where the need will be.