Bashundhara Group has launched new tissue brand of ‘Petal’ entering a softer and more absorbent product.

Mustafizur Rahman, deputy managing director of Bashundhara Group, along with other high officials of the company introduced the latest product at a function at Bashundhara Industrial Headquarters – 2 in the capital on Thursday.

“In line with this commitment, we have introduced petal tissue of international standards for all. We anticipate that this product will gain favor among consumers as demand continues to grow and market segmentation expands,” he said.

Bashundhara Paper Mills Limited (BMPL) has utilised cutting-edge Italian technology and cent percent virgin pulp in the production of Petal Tissue, said a press release on Thursday.

BPML chief sales officer Mohammad Masudur Rahman, chief financial officer Mohammad Kamrul Hassan, company secretary Mohammad Mazedul Islam, sector-C head of marking Mohammad Alauddin and marketing manager Imranul Kabir were also present on the occasion.

In a groundbreaking move, the company has introduced this innovative tissue brand, which boasts superior softness and enhanced absorbent capacity, catering specifically to the needs of Bangladeshi consumers.

The brand has unveiled a comprehensive selection of 15 SKU spanning various categories, meticulously crafted to cater to everyday use.