Monday, 29 May, 2023

Bikroy: Setting the Bangladeshi Car Market into High Gear

  • Sun Online Desk
  • 30th March, 2023 07:59:23 PM
  • Print news

The disruptive changes in recent years have caused the car market to transform into a sector of uncertainty. Due to the pandemic and continuing inflation, the supply chain of the automobile industry has been rattled. This caused an increase in used and reconditioned car prices, customers’ price sensitivity, scarcity in new models, and interest rates for car loans. However, at present, the supply chain is stabilizing, and in the process, the prices of used and reconditioned cars have also decreased. Naturally, the demand for used and reconditioned cars has also increased.

Bikroy in the Digitalization of the Automobile Industry

Digitization is fundamentally integrated into the consumer mindset and is prevalent in every industry. Anyone can buy and sell almost all vehicles through Bikroy. Within minutes, sellers can post their free ads online in the cars category and interact with interested buyers, in real time.

Akin to this, buyers can browse through thousands of car listings, filter according to their preferences, and contact sellers. Users can find new, pre-owned, and reconditioned cars on the platform.

The Growth of the Car Market and Bikroy

Bikroy has always prioritized customer convenience and progressed towards creating an easily operable user interface. A gradual positive response to this effort has been noted. In the cars category, Bikroy receives over 390,000 unique monthly visitors. The platform responds to monthly 600,000 queries from interested buyers. Approximately, 12,000 live ads are posted on Bikroy every month. Bikroy records over 102,000 monthly unique buyers. Across the country, sellers post over 10,800 unique ads per month. These sellers include 288 Bikroy members constituting dealers, brokers, importers, and automobile business owners.

One of the esteemed members of the Bikroy’s Cars category Md. Raju Miah, Manager of Nobel Car House says, “Bikroy has been an integral part of our business for more than 3 years. To me, their online shop, ad promotions, and field sales support are the best parts of their service. I hope to continue our journey with them in the long run”.

Despite all obstacles, the car market has been driving towards continued growth. A reflection of this growth is eminent in the rise of digital car sales on Bikroy. In the years 2020, 2021, and 2022, the number of average monthly sellers was 1,300, 1,200, and 1,400, respectively. That number has grown to reach a record high of 4,160 monthly average sellers in 2023. This is a sign of the recovering and stabilizing car market of Bangladesh.

Bikroy will continue to strive for user accessibility in this sector and others. Bikroy aims to provide a safe and easy buying and selling experience for everyone, across the country.