Concord Entertainment Co. Ltd. and Dhaka Ice Cream Industries Ltd. (Polar Ice Cream) collaborated to host the "Polar Ice Cream Moner Shukhe Aki" art competition for the fourth consecutive year, with the goal of stimulating the creativity of the new generation. The competition was held at Fantasy Kingdom, the largest amusement park in the country, and drew a total of 800 participants from renowned schools in Dhaka, divided into two groups: Group 'Ka' (ages 5-8) and Group 'Kha' (ages 9-12).

The competition lasted for a day and included free entry to Fantasy Kingdom, lunch, ice cream, and certificates for all participants. The top three winners from each group were awarded gold, silver, and bronze medals, respectively, as well as a crest, certificate, and books. The fourth through tenth place winners received crests, certificates, and books.

In ‘Ka’ Group the first-place winner was from Universal Tutorial School, the second place from Birshreshtha Munshi Abdur Rouf Public School and College and the third place winner was from International Hope School Bangladesh. The first place winner of ‘Kha’ Group was from Viqarunnisa Noon School and College and both the second and third place winners from this group were the students of Birshreshtha Munshi Abdur Rouf Public School and College.

The panel of judges for the competition included Professor Nisar Hosain, the Dean of the Faculty of Fine Arts, University of Dhaka; Professor Dr. Farida Jaman from the Department of Drawing and Painting at the Faculty of Fine Arts, University of Dhaka; famous artist Ahmed Shahnewaj; Associate Professor Mukul Kumar Barai from the Department of Sculpture at the Faculty of Fine Arts, University of Dhaka; Assistant Professor Debashish Paul from the Department of Pottery at the Faculty of Fine Arts, University of Dhaka; Associate Professor Sayeda Jaman from the Department of Fine Arts at Shanto-Mariam University of Creative Technology; fashion designer Habiba Akter Papiya, also from the Department of Fine Arts at Shanto-Mariam University of Creative Technology; Lecturer Najmul Haque Bappi from the Faculty of Fine Arts at UODA University and calligraphy artist Mahabub Morshed, among many other fine arts students, teachers, critics, and journalists.

In addition to the competition, a cultural show was organized featuring students from Concord Shilpakala Bhubon. The prize-giving ceremony was attended by Mr. Anup Kumar Sarkar, Executive Director of Marketing for Concord Entertainment Co. Ltd., as well as M. Mahfuzur Rahman, Head of Media & PR, and Uzzal Kumar Basak, Assistant General Manager, Marketing. Officials from Dhaka Ice Cream Industries Ltd. (Polar Ice Cream), including Abdullah Al Mamun, Head of Marketing, and Suranjan Kumar Saha, Senior Area Sales Manager, were also present, along with officials from both companies.