Wednesday, 10 August, 2022
E-paper

Eid-ul-Azha films: Fortune favours hall owners after two deadly years

With the release of three much-anticipated films (Poran, Din - The Day and Psycho) on the occasion of Eid-ul-Azha this year, multiplex and single screen owners are enthralled to observe the audience response of the moviegoers after two devastating business years.

Although several hall owners are not satisfied with the absence of Dhallywood megastar Shakib Khan’s new films which always brought profit in the previous years, many are surprised to see the line of the audience for the tickets of the three mentioned films.

Among the releases, Raihan Rafi-directed film ‘Poran’ which is based on the infamous Rifat murder case from Barguna in 2019, has been leading the race in terms of audience response and ticket sales.

On Friday, this correspondent visited several branches of Star Cineplex in the city and observed the crisis of tickets for the Eid films. Interested moviegoers pilled up in front of the ticket counters to grab the tickets for the same-day shows, however, failed to manage due to the crisis. 

Even the cast and crews of these films are not getting the tickets, which is a rare scenario in the industry. Many audiences have been looking for the next-day schedules, to be entertained with these Eid releases.

“This is utterly surprising and at the same time a very much satisfactory scenario that our audiences are showing this much interest to watch our Bangladeshi films,” Star Cineplex Media and Marketing Department's Senior Manager Mesbah Uddin Ahmed told UNB.

He informed UNB that due to audience demand, Star Cineplex had to increase the shows of ‘Poran’ which previously had less number of screens. Ananta Jalil’s ‘Din - The Day’ is also getting good responses, he said.

The cast and crew members of these three films are also moving from one district to another in order to promote their films, namely ‘Poran’ and ‘Psycho’. These two films are getting very good responses in the first week, while ‘Din - The Day’ also is getting a dominant response across 115 screens all over Bangladesh, which secured the highest screens amongst these three films.

“After the massive loss we suffered due to the Covid-19 global pandemic, these incredible crowd responses are again making us hopeful. These films are boosting the industry and we hope that the filmmakers will continue the practice of better filmmaking so that the audience response remains positive, not only for the festive occasions but throughout the years,” Mesbah told UNB.