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NSU organises book launching ceremony

  • Press release
  • 20th April, 2022 05:46:59 PM
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NSU organises book launching ceremony
The Department of Marketing and International Business (MIB) at North South University (NSU) held a book launching ceremony for the two books on “Principles of Marketing-Practices and Applications in Bangladesh” by Dr. Tamgid Ahmed Chowdhury and “Cases on Marketing-Perspectives from Bangladesh”, a collaborative publication by faculty members of the Department of Marketing and International Business.Prof. Atiqul Islam, Vice Chancellor, NSU, Prof. Ismail Hossain, Pro-Vice-Chancellor, NSU and Professor Abdul Hannan Chowdhury, Dean, School of Business and Economics,NSUgraced the event as guests of honor.

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The Department of Marketing and International Business (MIB) at North South University (NSU) held a book launching ceremony for the two books “Principles of Marketing-Practices and Applications in Bangladesh” by Dr. Tamgid Ahmed Chowdhury and “Cases on Marketing-Perspectives from Bangladesh”, a collaborative publication by faculty members of the Department of Marketing and International Business.

Dr. Tamgid Ahmed Chowdhury, Associate Professor and Director of the MBA/EMBA Programs at NSU spoke about how his book aims to provide students with a local perspective in the field of marketing which is an essential component for their complete understanding of the local market. Ms. ZarjinaTarana Khalil, Senior Lecturer, Department of Marketing and International Business and one of the authors for the case book spoke about the dearth of local cases and how the book aims at bridging the gap between theory and real-life practice of marketing in Bangladesh.

Professor Atiqul Islam, Vice Chancellor, NSU, Professor Ismail Hossain, Pro-Vice-Chancellor, NSU and Professor Abdul Hannan Chowdhury, Dean, School of Business and Economics, NSU graced the event as guests of honor. They lauded this endeavor by the authors in their respective speeches and encouraged them to continue this journey. The event was also attended by Deans and Department Chairmen from other schools and departments of NSU, industry experts, MIB faculty members along with the case authors Ms. ShahneelaNaheed, Ms. Tilka Farzana, Ms. Adina Malik and Mr. MahtabMuntazeri. The event was held at the NSU Syndicate Hall on April 12, 2022.