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AIUB holds Dr. Anwarul Abedin’s Lecture Series

  • Sun Online Desk
  • 5th December, 2021 07:24:03 PM
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AIUB holds Dr. Anwarul Abedin’s Lecture Series

The Department of Marketing and THM, Faculty of Business Administration (FBA), American International University-Bangladesh (AIUB), organized a webinar on Dr. Anwarul Abedin Lecture Series titled “Branding Bangladesh: Some food for thought” on December 2, 2021.  

Prof. Dr. Tazul Islam, Dean-in-Charge, Faculty of Business Administration, inaugurated the event by paying tribute to the late Dr. Anwarul Abedin, Founder Chairman of AIUB.  The keynote speaker for the webinar session was Dr. Mohammed Abdur Razzaque, Professor of Marketing, UNSW Business School, The University of New South Wales, Australia.

The session expressed Nation Branding as a “call of the hour” and highlighted the importance of branding of Bangladesh to achieve sustainable development goals of the country. 

Professor Dr. Nisar Ahmed, Director, Graduate Program, Faculty of Business Administration (FBA), AIUB, delivered the Vote of Thanks and presented a digital Certificate of Appreciation to the guest speaker. Ms. Farheen Hassan, Director, BBA Program; Dr. Khondaker Sazzadul Karim, Head, Department of Marketing; faculty members of FBA; and other key officials of AIUB attended the event. Nearly 300 participants, including several Marketing Practitioners from different corporate sectors and marketing major students of AIUB, attended the event.