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Cosmetic surgery ads to be banned for under-18s

  • Sun Online Desk
  • 26th November, 2021 01:05:16 PM
  • Print news

 

Adverts for cosmetic surgeries designed to change a person's physical appearance are to be banned from targeting under-18s.

The UK advertising watchdog says the rules will come into force from May next year, BBC reported.

It means companies can no longer advertise procedures such as breast enhancements and nose jobs across media that will appeal to under-18s.

That includes TV programmes and social media that is aimed directly under-18s.

It is illegal to perform cosmetic procedures on under-18s - but there have previously been no restrictions on advertising to them.

The decision comes after a consultation by the Committee for Advertising Practice (CAP), which writes the rules that all UK advertisers have to follow.