Hit South Korean show ‘Squid Game’ has officially become Netflix’s biggest original series launch, the streaming service said on Wednesday, reports Reauters.
The nine-part thriller, in which cash-strapped contestants play childhood games with deadly consequences in a bid to win 45.6 billion won ($38 million), has become a worldwide sensation for Netflix since its launch less than a month ago.
"Squid Game has officially reached 111 million fans — making it our biggest series launch ever!" Netflix posted on Twitter.
The series reached that total in just 27 days, since its release on Sept. 17, easily outpacing U.K. costume drama "Bridgerton", which was streamed by 82 million accounts in its first 28 days.
Netflix gives limited information on viewing figures for its platform and cuts the data it does provide in various ways. The 28-day debut figures it released for ‘Bridgerton’ and other shows included any account that watched an episode for at least two minutes.