Tuesday, 30 November, 2021

Byju’s stops SRK ad amid Aryan Khan drugs probe

Indian multinational educational technology company Byju’s has stopped all advertisements featuring its brand ambassador and Bollywood actor Shah Rukh Khan amid the ongoing investigation against his son Aryan Khan in a drugs case, report Indian agencies. 

According to a report, Byju’s stopped all ads over the last few days after the company came under fire on social media platforms like Twitter. However, it is not clear if the company has dropped Shah Rukh as its brand ambassador. 

While SRK is the face of several leading brands like Hyundai, LG, Dubai Tourism, and Reliance Jio, Byju’s was one of the largest sponsorship deals for the actor.

Aryan Khan was denied bail on Friday in relation to the ongoing drug-on-cruise probe.

Byju’s SRK deal is pegged at an annual fee of Rs 3-4 crore, two people aware of the matter said. SRK has been a brand ambassador for the company since 2017.

The Bengaluru-based startup, especially in the last two years, has been expanding at a fast pace in India as well as abroad besides making several big-ticket acquisitions like that of Aakash Institute, the brick-and-mortar coaching network.

Byju’s had launched a new ad campaign with SRK less than three weeks ago.