Amazon is expanding its presence on the High Street by opening its first non-food store in the UK, reports BBC.
It's called Amazon 4-star, because every item has been given more than four stars by customers.
However, one retail expert said the shop could be "muddled and uninspiring".
This will be the first Amazon 4-star store outside the US, where there are already more than 30 outlets.
The range of products, which takes in books, consumer electronics, toys, games and homeware, reflects what Amazon customers are buying online.
Digital price tags are used to ensure the prices are the same in-store and online. Shoppers don't need to have an Amazon account to use it.