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Advertising regulator to clampdown on greenwashing ads

  • Sun Online Desk
  • 24th September, 2021 11:19:41 AM
  • Print news

 

The UK's Advertising Standards Authority (ASA) is to release new guidance to ensure ads don't mislead people about the environment.

The regulator will be launching inquiries to analyse environmental claims made by companies in sectors such as energy, waste and transport.

It found there's currently "significant scope" for firms to make mistakes, reports BBC.

The ASA will also commission research into carbon neutral and net zero promises made in ads.

The review will be "shining a greater regulatory spotlight" to make sure firms are socially responsible when considering environmental issues.

Food company Gousto were also found to have made false claims that their packaging was "100% plastic free and recyclable" after an ASA ruling last year.