Monday, 27 September, 2021

Shakib: The endorsement king

  • Atif Azam
  • 12th September, 2021 10:55:57 PM
  • Print news

Bangladesh ace all-rounder Shakib Al Hasan had a smile on his face despite looking completely exhausted when he entered the room to promote his latest venture-- DBL Ceramics Ltd on Sunday.

The poster boy of Bangladesh cricket will be flying to the UAE to take part in the remainder of Indian Premier League 2021 hours after completing the endorsement programme and later will join national teammates ahead of the upcoming ICC T20 World Cup.

Shakib is quite used to handling all these tantrums when it comes to endorsing any product that includes attending the photoshoots to talking with the press even if it means he is pushed to the limit.

Shakib attended a programme of LRG Asset Management on Saturday night where he has introduced as a member of the advisory board of the investment holding company.

It didn’t long to see his face on the social media platforms taking selfies with everyone who approached him and that too with a smile before attending an impromptu press conference where he answered about various aspects of Bangladesh cricket as well as his own goal in the IPL and in the upcoming World Cup.

It was learnt that Shakib went back late from the show but he reached Lakeshore Hotel around 7:30am to do the photoshoots for the product promotion. He left the place around 11:30am after completing his part of the deal as far as shooting is concerned and returned back at 3:10pm.

All this while there was a lot of speculation going around regarding him and his activities in the corporate world as the impatient men from the media, who were invited to attend the presser at 1:30pm, was curious to have him so that they can complete their official assignments.

It was learnt later that from the shooting spot he went to Ganabhaban to meet with Prime Minister Sheikh Hasina along with BCB president Nazmul Hasan Papon to seek her blessing ahead of the World Cup.

“I have to manage (playing cricket and doing endorsements),” Shakib responded when a journalist asked him how he manages both cricket and endorsements and that too so meticulously.

“A professional player has to manage all these things (cricket and endorsements) and move forward,” he said.

“So I try to do that (manage) to the best of my ability,” Bangladesh all-rounder said.

Shakib can certainly call himself lucky that his endorsement market didn’t fall despite being banned by the ICC for not disclosing bookies approach.

While in other countries when a sportsman is found guilty of such things his endorsement market fall but it seemed to be completely different in the case of Shakib, who endorsed a product during his three-match ban in the last edition of Dhaka Premier League for behaving badly with the umpire.

He kicked the stump and took the whole cricketing fraternity by storm but that hardly seems to be a problem for companies keen to use him in branding their products, both at home and abroad.

Shakib started his endorsement through a bank in 2009 and later joined several other banks that included Brac Bank, Standard Chartered Bank and many more.

Shakib had been engaged with different companies like-- Pepsi, Bankglalink, Castrol, Singer Electronics, Norton Antivirus, La Reve, Lenovo, Runner Motorcycle, Tiffin biscuit, Grameen Phone, ZanZee Ice cream, SMC, Daraz, Yamaha, Seven Up, Lifebuoy, SMC drinking water, Asian Paints, 11 Wickets Fantasy Gaming App, AE education consultants, Ruchi Tomato sauce, Gulf Oil Bangladesh, WardWiz Digital Security Solutions, Uber, Le Meridian, Minister Group, Boost, Hungrynaki and DBL Ceramics Ltd.