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TikTok overtakes YouTube for average watch time in US and UK

  • Sun Online Desk
  • 7th September, 2021 05:12:13 PM
  • Print news
TikTok overtakes YouTube for average watch time in US and UK

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App users in the UK and US are spending more time on TikTok than on YouTube, a new report suggests.

Data from app monitoring firm App Annie indicates that average time per user spent on the apps is higher for TikTok, indicating high levels of engagement.

However, YouTube retains the top spot for overall time spent - not per user - as it has many more users overall, reports BBC.

The Google-owned video giant has an estimated two billion monthly users, while TikTok's most recent public figures suggested it had about 700 million in mid-2020.