Dhaka, 1 August 2021
Parachute Advansed Hair Oil, country’s popular hair oil brand by Marico Bangladesh Ltd, has launched a campaign to celebrate International Day of Friendship. The hair oil brand in collaboration with prominent actresses Mumtaheena Chowdhury Toya and Masuma Rahman Nabilalaunched the campaignwith the motto “Strong Hair, Strong Bonds”.
Ashish Goupal, Managing Director of Marico Bangladesh Ltd, said, “Parachute Advansed stands for strong bonds and this campaign has been launched specially to showcase the strong bonds of friendship. The campaign has created a platform which will encourage friends to celebrate such strong bonds of friendship.”
Regarding the campaign, Nabila said, “It feels amazing to be a part of such an initiative. I genuinely want to congratulate Parachute Advansed for such a brilliant effort. This friendship day campaign highly resonates with the strong bond of friendship and will inspire everyone to celebrate friendship each and every day.”
Expressing her feelings about the campaign, Toya said, “I am so delighted to have been associated with Parachute Advansed over the years. This year’s friendship day campaign is truly a special one. I just cannot wait to see all the beautiful memories and messages of the participants. The initiative will definitely inspire others to reminisce and acknowledge their bonds with their friends.”
Parachute Advansed Hair Oil is among the best-loved brands in Bangladesh. It is known for its quality of products and advanced research and development. Parachute Advansed has over 5 decades of international expertise in hair care and has earned immense consumer trust. Parachute Advansed has kept a strong pulse to changing consumer needs over time and has tailored products that address these changing needs, in the form of innovative products that include Parachute Advansed Beliphool Hair Oil, Parachute Advansed Extra Care, Anti-Hair Fall Oil, and Parachute Advansed Aloe Vera Oil. Parachute Advansed was recently chosen as one of the best-loved brands in the country by the people, in a study conducted by Bangladesh Brand Forum in partnership with Nielsen Bangladesh. It was ranked the 6th best-loved brand in the country in 2019 and was chosen as the best-loved hair oil. Parachute Advansed was also ranked among the Top 5 most Consistent Brands of the Decade.