'Kidult' market helps model railway sales surge

Sun Online Desk

10th June, 2021 04:52:35 PM printer

'Kidult' market helps model railway sales surge

Model railway maker Hornby has reported a big jump in annual sales after people rediscovered their love of hobbies during lockdown.

The firm, which also sells Scalextric, had sales of £48.5m for the year to March 31, 2021, up 28% on the year before.

It said children and adults alike had bought its toys in the pandemic as they sought "comfort" in stressful times.

Chief executive Lyndon Davies said recent sales figures indicated the momentum would continue.

More time spent indoors allowed former hobbyists to reconnect with the toys, models and products that they grew up with, the company said.

One third of the industry's sales of children's toys, models and puzzles have been sold to older generations, a segment of the market the industry calls "kidults".

(BBC)


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