Privacy group targets website 'cookie terror'

Sun Online Desk

1st June, 2021 03:30:12 PM printer

Privacy group targets website 'cookie terror'


A privacy group has lodged hundreds of complaints against what it calls "cookie banner terror" online.

Noyb, headed by well-known Austrian privacy advocate Max Schrems, is targeting companies which it says deliberately make it hard to opt-out of tracking cookies.

"By law, users must be given a clear yes/no option," the group said.

Marketing groups have blamed the EU's strict privacy rules for creating the problem.

Cookies are used for all sorts of purposes, but one of their major uses is for third-party advertising tracking - which is why ads for a product you may have searched for "follows" you from website to website.

After the EU's General Data Protection Regulation (GDPR) was implemented in 2018, websites began to display very prominent pop-up forms, and some American sites withdrew service to EU users.

That also applied to the UK, which had enforced the EU directive pre-Brexit.