With the country battling against Covid-19, Radhe producers Zee Entertainment Enterprises Ltd and Salman Khan Films have declared that a portion of the revenue generated by the movie will go towards Covid-19 relief work.Bollywood superstar Salman Khan-starrer Radhe is all set to release on May 13 in theatres, and on ZEE5’s pay per view service ZEE Plex and DTH services.
The makers said that they will be donating essential medical equipment as they have partnered with the donation platform GiveIndia. ZEE and SKF will also provide support to daily wage workers of the entertainment industry whose livelihoods have been severely affected by the Covid-19 crisis.
“We sincerely hope that the support from the release of the film Radhe, will help amplify the resources to provide vital relief efforts to people affected by the pandemic,” ZEE’s spokesperson said in a statement.
A spokesperson of Salman Khan Films added, “Since the last year, we have been consistent in our efforts towards fighting Covid-19, since this unprecedented crisis struck our country and the world.”
With The Indian Express Inputs