During 2020, Pakistan has accounted for the second highest digital audience for Doordarshan (DD) and All India Radio (AIR), Indian Ministry of Information and Broadcasting said on Sunday.
According to an official statement issued by the Ministry, the channels of Prasar Bharati across Doordarshan and Akashvani have “registered more than 100 per cent growth, clocking over a Billion Digital Views and over 6 Billion Digital Watch Minutes”.
“Interestingly during 2020, Pakistan accounted for the second highest digital audience for DD and AIR content after domestic audience from within India, with the United States close behind,” the ministry said.
It said during 2020, Prasar Bharati’s mobile application ‘NewsOnAir’ added more than 2.5 million users with the platform registering over 300 million views.
Live Radio streaming broadcasting over 200 streams emerged as the most popular feature, it said.
“Besides DD National and DD News, the other channels in the top 20 digital channels of Prasar Bharati are Marathi News from DD Sahyadri, Kannada programming on DD Chandana, Bangla News from DD Bangla and Telugu programming on DD Saptagiri.
“While DD Sports and Akashvani Sports have created a steady digital following with live commentary, Prasar Bharati Archives and DD Kisan have been steady digital performers featuring in top 10,” the statement said.
Source: Financial Post
