Bangladesh's leading electronics brand Walton has been recognized as 'Superbrand' for 2020-2021.
Superbrands Bangladesh, a representative of London based Superbrands Worldwide, which is a global arbiter for brands and operates in 90 countries, announced Walton along with other 39 brands as Superbrands at a virtual award-giving ceremony on Thursday (19 November 2020).
The Superbrands publication for the next two years was also unveiled at the event. The signature publication, which shares stories of each Superbrand, is a coveted book for senior executives in advertising, marketing, brand management and the media.
Launched in 1994, Superbrands has become the most prominent symbol for success for brands.
The Superbrands are selected through a rigorous process involving independent and voluntary panels of experts from a range of backgrounds, known as the Brand Council.
Meanwhile, Bangladesh Brand Forum General Manager and Executive Editor Sajid Mahbub handed over the trophy and certificate to Walton on behalf of Superbrands. Engineer Golam Murshed, Managing Director of Walton Hi-Tech Industries Limited, received the trophy and certificate from him.