Apex announces the launch of its athletic footwear production capability in collaboration with Decathlon, the leading French sports goods retailer on 16th November,2020. The two partners had been working together on the project called CarpeDiem for nearly a year. The unit is the first footwear production facility in Bangladesh to utilize an IoT-based production solution. 

Apex Chairman Mr. Syed Manzur Elahi said “this marks a significant step in our pursuit of quality and process excellence as our team has utilized the  the latest technologies and performance-based production process, that Decathlon has  also institutionalized globally”.

Apex has started  production of sports shoes for global sports footwear brands and  retailers and is looking to reach  70% efficiency within 12 months.