Bashundhara Food and Beverage has become the top brand in wheat products market in recent times, officials informed on Monday.
Bashundhara Food and Beverage produces flour, finest flour and semolina under the brand names of Bashundhara Atta, Bashundhara Maida and Bashundhara Suji.Bashundhara Multi Food Products Limited is a recent addition to the industrial entities of the conglomerate. Bashundhara Group launched the consumer food segment amid a fast-growing demand for safer food and beverage items in the country.
Bashundhara Group Vice Chairmen Shafiat Sobhan and Safwan Sobhan celebrated the company’s triumph in becoming the top brand by cutting a cake along with officials during an event at Bashundhara Industrial Head Quarters-2 on Monday.
Bashundhara Food and Beverage expressed gratitude to the customers for bringing the brand to the top position in the market. Regarding the market growth, Bashundhara Food’s Head of Sales Redwanur Rahman said the achievement is a result of collective efforts of the supply chain managers, dealer, retailers and end-level consumers.
“Under a special campaign titled ‘More to Life’, we are inspiring consumers to maintain healthy habits to stay ‘fit and young’. There are protein and fibre in wheat products to ensure necessary nutrition for the human body. Bashundhara produces its wheat products using European technology,” he said.
Among others, Bashundhara Group sector-A chief human resource officer Shaikh Ehsan Reza, chief operating officer Shawkat Akbar, supply chain division head Abdus Shukur and head of finance Belal Hossain were present on the occasion.