Colgate reviews China's Darlie brand amid race debate

Sun Online Desk

19th June, 2020 12:57:25 printer

Colgate reviews China's Darlie brand amid race debate

 

Colgate-Palmolive is reviewing Chinese toothpaste brand Darlie as firms reassess race stereotypes in products.

The popular Chinese brand features a caricature of a man with blackface make-up and the name translates as "black person toothpaste".

It is owned by Colgate and its joint venture partner Hawley & Hazel and sold widely across Asia, BBC reported.

A string of high-profile brands are also reviewing names and logos in light of the racism debate in the US.

The toothpaste brand was originally called Darkie before it was changed to Darlie in 1989, following pressure from shareholders and other groups. But the blackface logo remained.


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