Arla Foods Bangladesh Limited has joined the popular platform 'Khonj Niyechen' of Dhaka Metropolitan Police's Mirpur Division.
On the occasion of the upcoming Eid, Mirpur Police is taking several innovative initiatives in the management of 'Khonj Niyechen', said Mahmuda Afroz Lucky, Additional Deputy Commissioner, Darussalam Zone, DMP's Mirpur Division.She said that apart from organizing polao, meat and semai for Eid for 150 middle and lower class families, a total of 7 days of food items are being provided as Eid gifts. Dano powdered milk from Arla Foods will add a special dimension to this Eid gift.
ADC Mahmuda Afroz Lucky also informed that another large portion of Dano milk provided by Arla Foods has also been sent to 160 Santal families in Gobindaganj, Gaibandha outside Dhaka. Renowned lawyer Dr. Mizanur Rahman's Elkop is providing food aid to Santal families. Along with this, Dano powdered milk has been delivered by the Mirpur division of DMP from the 'Khonje Niychen' platform.
Not only that, but Dano powdered milk is also being sent to some families who are old and have children in need of food from other areas including Mirpur.
ADC Mahmuda Afroz Lucky said, "So far we have been able to distribute this item to a total of 800 families." She said the more private companies, corporates and brands come forward in this way, the more Mirpur police will be able to put a smile on the faces of more and more people.
Maher A Khoda, Head of Sales, Arla Foods Bangladesh Ltd. said, "We are fascinated by the way the Mirpur Division of the police has come to the rescue of the lower and middle class during this time of calamity. We've come to the 'Khoj Niyechen' platform next to them. "Ghalib Bin Mohammad, Head of Marketing, Arla Foods Bangladesh Limited, said, “We are working on how to further support this activity of Mirpur Police. Besides, Ghalib bin Mohammad called on other local and multinational brands to come forward and stand beside the Mirpur Police 'Khoj Niyechen' platform.
Banglanews24, a popular online news agency of East-West Media Group, is the media partner of the Dhaka Metropolitan Police's Mirpur Division's 'Khonj Niyechen' platform.
Brand Consortium is in charge of the overall PR and Communication of these activities of DMP's Mirpur Division.