The local brand ‘Marcel’ has reshaped its marketing strategy aimed to mark the top position in the country’s electronics and electrical market through introducing world-class new and diversified models of products among the customers.
Considering the present market penetration and ever-growing demands, the Marcel authorities have divided the country’s entire geographic into two main parts -- south and north -- to bring the local brand’s products within the customers’ reach.Started journey in 2008, the local brand has already secured a lion portion of the country’s electronics market within the last couple of years, said a press release.
The assurance of supplying high standard products at affordable rates and swift after sales service is resulted in gaining the customers’ faith and marking a 30 to 35 per cent business growth on average during the last couple of years.
Witnessing the continuous growth of the business, this year Marcel has set a target of registering 40 per cent growth than the previous years.
The Marcel brand’s refrigerator, television, air conditioners, motorcycle, generator, home and kitchen appliances are turning into the customers’ top choice, the company officials claimed.
Mosharaf Hossain Razib, marketing head of Marcel for the south region, said they are conducting their entire marketing process keeping in mind the concept of 4P’s---product, price, place and promotion.
As huge demands for electronics and home appliances were experienced across thecountry during the past several years, the market shares of Marcel brand’s DVD player, electric kettle, blender, juicer, iron, rice cooker and microwave oven are also in increasing trend, Razib claimed.
Motiur Rahman, marketing head for the south region, said, “We’re conducting our marketing activities to take the lion portion of the country’s electronics market within a short period.”
Thus, they are expanding their market with the strategy of bringing the Marcel brand’s products at the customer’s doorsteps, Rahman said.