New Nokia phones introduce class-defining experiences across segments

Sun Online Desk

12th September, 2019 07:22:27 printer

New Nokia phones introduce class-defining experiences across segments

HMD Global, the home of Nokia phones, today announced the launch of seven new Nokia phones for fans in Bangladesh. Ravi Kunwar, Head-Pan Asia, HMD Global made the announcement at a press conference held at The Westin Hotel.

Two new smartphones: The Nokia 7.2, a class-defining smartphone with a powerful 48MP triple camera featuring ZEISS Optics, and the Nokia 6.2, where the breath-taking PureDisplay meets an advanced triple camera setup powered by AI experiences, all in one accessible smartphone. Both smartphones come with a signature two-day battery life and deliver segment leading experiences to users in display and imaging. In addition, both the Nokia 7.2 and Nokia 6.2 are Android 10-ready and take a leap forward in craftsmanship and materials exploration bringing premium Nordic designs to the mid-segment.

Five new feature phones to address specific user needs: The Nokia 800 Tough is the first rugged Nokia phone from HMD Global, representing a new hallmark in durability and battery life that comes perfectly paired with essential modern tech like the Google Assistant, WhatsApp, 4G and more. The Nokia 2720 Flip is compact and tactile but transformed in usability thanks to the integrated AI technology. The Nokia 220 4G supports HD voice calls over 4G LTE*, also allowing users to use social media and browse their favourite websites with the web browser. The Nokia 110 is all about entertainment – an MP3 player for your music collection, built-in camera, an FM radio and games – in an extremely affordable package. Lastly, the all new fourth generation Nokia 105, the most popular Nokia feature phone comes with everything it is known for – a modern design and functionality, including a battery that allows the user you to talk from sunset to sunrise with one charge.

Ravi Kunwar, Head-Pan Asia, HMD Global said, “Bangladesh has always been a special market for us because of the love and support we have received from our fans over the years. The new smartphones we have launched today are class-defining and I'm sure our fans looking for top class display and imaging experience in a beautifully crafted Nordic design will love them. Added to it, our promise of 2 years of OS updates and 3 years of monthly security patches will make for an experience that will just keep getting better. I'm excited as we launch Nokia 7.2 and Nokia 6.2 in Bangladesh."

Farhan Rashid, Head of Business of HMD Global, Bangladesh, said, “As leaders of the feature phone segment, we continue to bring innovations in design, form-factor and functionality to ensure we meet the diverse needs of our consumers. Our new Nokia feature phones expand our portfolio to reach completely new audiences, delivering access to the latest features and networks in a reliable, familiar Nokia phone package.”

“The most rugged Nokia phone yet, the Nokia 800 Tough, is the ideal phone for the outdoors adventurer or those in demanding work conditions. The Nokia 2720 Flip expands our Originals family and perfectly balances the digital detox and accessibility needs of our fans. With the Nokia 220 4G, we are building on what a feature phone can offer to give our fans greater quality calls, helping everyone enjoy HD calling over 4G. Bringing connectivity to first time feature phone users, the Nokia 110 comes packed with entertainment on the go. Finally, the Nokia 105 that has sold in tens of millions across the globe proving its popularity and timeless quality as a legendary phone, is back with the fourth generation and is designed for those who want to embrace mobility.”

Availability and pricing:

  • The Nokia 7.2 comes in Charcoal in a memory variant of 4GB/64GB, price will be announced closer to official availability from mid-October
  • The Nokia 6.2 comes in Ceramic Black with a memory variant of 4GB/64GB, price will be announced closer to official availability from mid-October
  • Nokia 800 Tough will be available in Black Steel and Desert Sand starting in early December and will retail at Tk. 10,250/-
  • The Nokia 2720 Flip comes in Black and will be available from the first week of November and will retail at Tk. 9,500/-
  • The Nokia 220 4G will be available in Blue and Black, from the first week of October and will retail at Tk. 3,999/-
  • The Nokia 110 will be available in Ocean Blue and Black, from the first week of October and will retail at Tk. 2,099/-
  • The new Nokia 105 will be available in Blue, Black and Pink starting tomorrow (12th September) and will retail at Tk. 1,399/- for Single Sim and Tk. 1,499 for Dual SIM Model. 

Raquibul Kabir, Managing Director of Union Group and Ms. Iffat Zahur, Marketing Lead of HMD Global Bangladesh were present at the event among others.

Heralding the next phase for Nokia phones

HMD Global also shared its vision for the Nokia phones of the future. Continuing with the belief that technology and innovation must move people forward – and not be limited to certain price points – the company has identified key strategic investment areas for the future. These investments will be aimed to drive even deeper differentiation for Nokia phones in the areas of imaging, security as well as design and materials innovation. Bringing the benefits of new network technology to a wider audience, HMD Global also announced its commitment to deliver an affordable yet premium grade 5G experience in 2020.

Nokia 7.2 – elevating the mid-segment

The Nokia 7.2 features a powerful 48MP triple camera with Quad Pixel technology and ZEISS Optics. Premiering many exclusive imaging experiences, the new Nokia 7.2 delivers on Nokia phones’ legacy of bringing unique imaging technologies and features. In an industry first integration of DSLR level pro-bokeh styles into a smartphone, the Nokia 7.2 comes with unique ZEISS bokeh styles available in portrait mode to give you stunning shots and exceptional image quality anytime of the day. These bokeh styles recreate the way legendary ZEISS lenses produce high visual impact and signature blur. Giving fans the creative freedom, the Nokia 7.2 also allows for both foreground and background blur to mimic the natural optical bokeh. The Nokia 7.2 also brings advanced low-light imaging with night mode by using AI low light image fusion technology in combination with the highly sensitive 48MP main camera. Building on the strengths of its predecessor, the Nokia 7.2 combines a two-day battery life, stunning PureDisplay technology and always-on HDR, with timeless Nordic design to redefine what fans should expect from this smartphone segment.

Nokia 6.2 – breath taking display and advanced triple camera

The first series 6 Nokia smartphone to premiere a triple camera and PureDisplay technology, the Nokia 6.2 offers fans breath-taking visual experiences and advanced imaging in an accessible package. The Nokia 6.2 brings always-on HDR to a new smartphone segment, featuring PureDisplay technology powered by a dedicated visual processor that delivers up to one billion shades of colour. With a combination of AI-features and a powerful triple sensor camera, the Nokia 6.2 lets fans take detailed photos, bokeh portraits and stunning wide-angle shots that capture more. And with its signature two-day battery life, fans will be able to do more of what they like without any battery anxiety. The Nokia 6.2 stays true to its Nordic heritage, joining timeless craftsmanship and cutting-edge materials to deliver a unique and seamless finish.

New Nokia 105- Long-lasting battery with everyday essentials

Nokia 105’s removable battery can last for days between charges, making sure your feature phone is ready to go when you are. With the Nokia 105, fans can call family and friends for hours on end without worrying about the battery life of their phone. With up to 2,000 contact and 500 SMS storage space, you’ll always have the information that matters with you, ensuring you stay connected with all your contacts from one device. 

Additionally, take your music on the go, with Nokia 105’s built-in FM radio and light up your way with the ever-popular LED torchlight – simply press the up key twice to quickly turn the torch on and off.

Nokia 220 4G: HD voice calls in a familiar package

Nokia 220 4G brings HD voice calls over 4G networks giving fans a whole new level of clarity to their call audio. Nokia 220 4G also enables you to surf the web with its web browser and stay up to date with your friends and family on Facebook.

The Nokia 220 4G offers a familiar and modern design, protected by a tough polycarbonate body, which is inherently coloured, meaning the colour runs through the material entirely, making sure your phone looks good even after daily bumps and knocks. Additionally, with its classic contoured design, the Nokia 220 4G fits perfectly in your hand.

Featuring all your everyday essentials, the Nokia 220 4G comes with the classic Snake game plus try-and-buy games such as Ninja Up, Sky Gift, Nitro Racing and Tetris. You can also use your Nokia 220 4G as a portable wire-free radio - no messy headset wires needed to play your favourite radio stations. Now, share your favourite stations with your friends or listen to the big sports match live in the office.

The Nokia 220 4G features long-lasting battery life, so you can enjoy web browsing, games and calls uninterrupted.

Nokia 2720 Flip – reimagined with 4G

The Nokia 2720 Flip is a classic flip phone reimagined for today’s user – compact and tactile but transformed in usability thanks to the integrated AI technology. The Nokia 2720 Flip features a familiar flip-phone design, combining simplicity and reliability in a durable device. Bringing modern features to fans, the Nokia 2720 Flip comes with WhatsApp and Facebook to make sure you’re connected to what matters. And with The Google Assistant just a button-push away, fans can get more done with just their voice. In case the unexpected happens, the Nokia 2720 Flip comes with an emergency button as well as an ICE (In Case of Emergency) information menu – a perfect phone for the ones you love. The Nokia 2720 Flip is not only an ideal companion for when you are looking for a digital detox, but it can be the perfect phone for keeping your loved ones with accessibility needs connected. 


Nokia 800 Tough – setting a new hallmark in durability and battery life

Joining the market-leading feature phone portfolio, the Nokia 800 Tough is the first rugged Nokia phone from HMD Global, bringing a new level of durability to fans across the world. Not only is the Nokia 800 Tough water and dust proof, it is also protected against drops and has been designed to withstand extreme temperatures, making it an ideal companion for demanding worksites or adventurous travels. It also brings the latest features fans would expect in a modern phone, packing in The Google Assistant, popular apps like WhatsApp and Facebook, 4G connectivity and more. With the Nokia 800 Tough, HMD Global is expanding its offering to reach new segments like B2B and enterprise customers, where durable handsets are required, as well as individuals who want a reliable phone for their outdoor adventures.

Nokia 110 – entertainment in your pocket

A brand-new addition to our feature phone range, the Nokia 110 comes with everything you need to be entertained on the go; an MP3 player for your music collection, built-in camera and an FM radio. The Nokia 110 also comes with your favourite games, like the classic Snake, and a battery that lets you talk from sunrise to sunset on a single charge. The Nokia 110 builds on the successful Nokia 105 formula by adding a camera, music and games to deliver more entertainment at a very similar price point.