Event management professionals have called for a regulation for the sector as the event activation is becoming popular in the country.
People concerned of this sector made the call while addressing a get-together in Dhaka on Wednesday.Around 250 people of 50 activation firms attended the meet-up followed by an iftar session at a conference center in the capital.
The professionals focused on the present scenario of event activation and concerned marketing tools, according to a statement of the organiser.
They also proposed a unique platform – Bangladesh Event Activation Association – to strengthen bonding among firms alongside developing professional skills of the working people.
Among others, InterSpeed former Business Director and Gazi Television Managing Director Aman Ashraf, InterSpeed former Chief Executive and Beximco LPG Chief Commercial Officer Muntasir Alam, BTL House Chief Executive Millon Kumar Biswas, Apu Khondoker of Xpat and SkyTracker Chief Executive Doza Alan were present on the occasion.
InterSpeed former Business Director Aman Ashraf said the event people have to focus on professional skill development as the activation trend has been transformed in recent times in pace of technology.
BTL House Chief Executive Millon Kumar Biswas said the event activation becomes popular as the segment of marketing gets more mass response than traditional commercial method.Milon also urged the government to make a policy for the sector to attract new investment and entrepreneurs.
The sector people also suggested to the new comers in the sector to keep self excellence in idea generation rather than following someone.
SkyTracker Chief Executive Doza Alan proposed a preparation committee for initial development of the professional organization. He also made vote of thanks to all organizers including Iktekharul Ani, Al Amin and Monir Azad.