The tobacco industry has been in quest to continue the tobacco product promotion in order to influence children, adolescents and the youth through clever strategies.
Dhaka Ahsania Mission has recently conducted a study entitled “Big Tobacco Tiny Target in Bangladesh” with the technical support of Campaign for Tobacco-Free Kids (CTFK) to see the promotional strategies that the tobacco industry adopted especially for the vendors within 100 yards of educational institutions and playgrounds, according to a press release yesterday.The study findings are that 90.50 per cent of schools and playgrounds were found selling tobacco products within its 100-meter radius, and 81.87per cent of the point of sales displayed tobacco products at children’s eye level (approximately 1 meter) and 64.19per cent of the tobacco products are being displayed beside candy, sweets or toys; tobacco products were being advertised and displayed in 82.17pewr cent of the point of sales selling tobacco products around the selected schools and playgrounds.
DAM organised a dissemination of the study findings yesterday at the Tofazzol Hossain Manik Mia Hall at the National Press Club in the capital.
The findings were presented by Md Mukhlesur Rahman, Assistant Director and Project Coordinator, Health Sector of DAM. Deputy Minister, Ministry of Education, Mohibul Hasan Chowdhury, was present as chief guest.
He declared that his ministry will take necessary measures for banning tobacco sale within a 100 meters radius of schools and playground. He also said that he will monitor the previous actions of his ministry.