Shopping gains momentum ahead of Pohela Boishakh

Jannatul Islam

10th April, 2019 09:37:48 printer

Shopping gains momentum ahead of Pohela Boishakh

Clothing stores and groceries are doing brisk trade targeting Pohela Boishakh, the first month of Bengali New Year, which is set to be celebrated on April 14.

People are on the shopping spree to celebrate the New Year of Bengali calendar.

Marking the occasion, enthusiastic shoppers turn to Bengali attires alongside traditional food and sweets from the stores.

Banks and digital financial services are also in the race of business offering special cash back on shopping using their gateways.

Internet-based trading marts become vibrated along with their offline stores where shoppers crowd to pick their items focusing on Bengali New Year.

Before the biggest celebration of Bengali culture, people prepare themselves to enjoy the traditional activities alongside making decor in their dwellings and around.

Potteries have been passing busy days for the last couple of months for developing clay toys to sell at specialized fair called Boishakhi Mela.

Avijit Paul, a pottery living in Pirojpur, said the New Year is the only occasion for them to sell clay-made items as people have transformed their lifestyle to ceramic items.

“Children still have attraction towards the clay-made toys, and so we can survive. Commoners fell interested to buy potteries on the occasion. So, Boishakhi Mela brings bless to our community struggling to survive,” Avijit told the Daily Sun.

Some people get temporary business opportunities by selling the items at these fairs held in different areas of village and towns throughout the months.

E-commerce site Ajker Deal Chief Executive Fahim Mashroor said the online traders experience almost 30 percent more sales volume in the first week of April than the previous month.

“As we live in a city of traffic gridlock, people now prefer online shopping rather than going to outlets. On the occasion of Boishakh, most users check out online shops keeping traditional items on cart,” Fahim told daily sun on Tuesday.

Priyo Shop Chief Executive Asikul Alam Khan claimed that the shoppers’ behaviour has transformed as they prefer home appliance to clothing items on the occasion of New Year celebration.

City Bank has announced a maximum 35 percent discount on online shopping using the American Express.

Mastercard Bangladesh Country Manager Syed Mohammad Kamal said Pohela Boishakh is a mega occasion for people to do lots of shopping or eating out.

“We are excited to introduce exclusive Boishakhi offers where cardholders have discount options up to 35 percent  at renowned lifestyle shops while a maximum 30 percent discount at top restaurants,” Kamal said.

Star-ranked hotels in the city also offer special combo packages including traditional Bangla food and interactive performances with folk music.

The Westin Dhaka announced a week-long food festival titled “Flavors of Bengal” to welcome the New Year with colourful festivities and mouthwatering Bengali food at buffet restaurant from the first day of Bangla calendar.

Besides, Intercontinental Dhaka brought combo snacks, food and drink at Tk 699 at in-lobby restaurant ‘Café Social’ marking the New Year of local calendar.

Café users will also experience live music and interactive performance on April 14.


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