At least 21 people are known to have died when Somali al-Shabab militants stormed a luxury hotel compound in the Kenyan capital, Nairobi.
A 19-hour siege of the DusitD2 hotel and business complex on Tuesday ended with five attackers "eliminated", President Uhuru Kenyatta said.
Among the victims was someone who had survived the 9/11 terror attacks in the US, a football fan and well-known YouTuber and two inseparable friends.
Here is what what we know so far about them:
Dubbed "Odu Cobra" by his friends, James Oduor died on the eve of his birthday and was known for his passion for football.
He loved the grassroots game and set up the YouTube fan site, Wadau TV, a year ago.
He was a university friend of BBC business editor Larry Madowo who tweeted, "He was one of the nicest, happiest people I've ever met. Rest well, Odu, nind maber [Luo for rest in peace]. The world is better because you lived."
According to those sharing tributes to him on a site set up to remember him, he was an ardent supporter of the English premier league side Manchester United and played for a local team.
"Manchester United Kenya will miss a loyal fan. And our football team will miss a leader and a brother. Thanks for all the memories and games we had together. Fare thee well. You will be received well by the legends up there," one person wrote.
He also worked for LG Electronics, which has offices in the Dusit complex.
Tweeting in the wake of the attack, Mr Oduor said that he had heard "gunshots and non-stop explosions" and said that he and his colleagues were trapped.
"Your good spirit will live on in football. You did your part," president of the Football Kenya Federation Nick Mwendwa tweeted after it was announced that he had died in the attack.
Sports journalist Jeff Kinyanjui paid tribute on Twitter, saying "No-one ever defended me the way you did... even when I was clearly on the wrong."
His close friend James Magayi, from the Sports Journalists Association of Kenya, told Citizen TV that he had seen Mr Oduor at a business meeting on Tuesday morning.
"We made some banter about his beard; I remember telling him that he needed to trim it," he said.
A statement released by LG Electronics described him "not just an incredible employee, but a truly inspiring and genuine human being".