Marcel, one of the largest electronics and electrical products manufacturers in the country has set the target of 50 percent sales growth in current year as its sale is climbing up towards the top position in local market.
The brand is maintaining significant growth in product sales which was 42 percent in last year.
High quality, affordable prices and best after-sales service are the three main factors for which Marcel became a trusted brand in local market.
According to sources at Marcel, the local brand witnessed remarkable growth in the first two months of the year (January and February) in the sales of refrigerators, LED TV, ACs and other home and electrical appliances.
In comparison of 2016 to the first two months of 2017, the sales of refrigerators increased by more than 40 percent. In that period, the sales of AC and LED TV respectively witnessed 70 and 84 percent growths. The sales of various home and electrical appliances also remarkably increased.
Nasima Akter, principal officer of marketing department of Marcel, said, the local brand has witnessed 30 to 35 percent average growth over the last few years. The target of 40 percent growth in product sales was set for 2016. At the end of the year, 42 percent growth has been achieved surpassing the target.
She said, manufacturing and marketing of quality products inside the country using state-of-the-art technology, affordable prices, attractive design, accessible sales and service network across the country are the main reasons behind achieving the trust of customers. Following the success, this year, the sales target has been set at more than 50 percent. She expressed her confidence that the target would be achieved at the end of the year.
According to authorities, Intelligent Inverter Technology based refrigerator with environment friendly R600a gas along with various electrical products including ceiling fan, sealed lead acid rechargeable battery, electric switch-socket etc. have been included in the product line.
A wide range of home appliances including hair dryer and straightener, MOP set, air fryer, juicer, clothes dryer, food processor, cookware, electric lunch box, cake maker, doughnut maker, coffee maker, sandwich maker etc. are on the upcoming products list. More emphasis has been given on research and development activities to ensure highest quality. New sales and service points are introduced in the nationwide blank points.
Marcel has over one hundred attractive designs and models of more than 20 world standard products. Among them are 31 models of refrigerator, 4 models of freezer, 31 models of LED TV, 4 models of air conditioner, 8 models of rechargeable fan, 2 models of ceiling fan, 3 models of electric kettle, 4 models of blender, 8 types of rice cooker, 4 types of iron, rechargeable lamp and torchlight, 3 models of the room heater and voltage stabilizer, 2 models of gas stove, 1 model of induction cooker along with other home and electric appliances.
Nearly 3 thousand experienced engineers and technicians are working to provide quality services to the doorsteps of the customers of Marcel through nationwide service centers. Customers are enjoying 6-month replacement warranty on Marcel LED TV and air conditioners along with one-year replacement guaranty on refrigerators. Besides, they can also enjoy various facilities including discount and service warranty on other products.