The United Nations World Tourism Organisation (UNWTO) has said Kerala's award-winning "Responsible Tourism" initiative is a model for other tourist destinations to replicate.
UNWTO Regional Director for Asia and the Pacific, Xu Jing, congratulated Kerala for the its success.
"The projects can be included as part of UNWTO's global programmes and the report can be a case study for other destinations. We are eager to strengthen our relationship and discuss matters of common interest," Jing was quoted as saying in a statement issued by the state Tourism Department.
Kerala Tourism Director, U.V. Jose, presented the report on the Responsible Tourism campaigns at the UNWTO headquarters in Madrid.
The report included details of Responsible Tourism policies and practices implemented in the state and the campaign's success.
It said the initiative has empowered the local communities economically through activities that prioritise cultural and ecological conservation.