Wednesday, 19 January, 2022

Mediacom ties up with Madison Media

  • Sun Online Desk
  • 18th January, 2017 10:11:49 PM
  • Print news
Mediacom ties up with Madison Media

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Mediacom Limited, one of the largest advertising agencies in Bangladesh has just announced its affiliation with Madison Media, the largest independent media agency in India with world-class credentials.


The affiliation is effective from January 1, 2017 and under the affiliation Mediacom will have access to Madison Media’s tools and operating software. Madison Media will also provide training to Mediacom staff in Bangladesh and in India.


Anjan Chowdhury, Managing Director of Mediacom limited and Sam Balsara, Chairman & Managing Director of Madison World were present at the program to inaugurate their new partnership. The program was also attended by top corporate professionals and media personalities.


Anjan Chowdhury, Managing Director of Mediacom limited said, “As part of Square Group, Mediacom has always known for its unique understanding of Bangladeshi consumers and its scientific approach to advertising. And we expect this tie with Madison will help us to bring world class tools, resources and knowledge into Bangladesh market which ultimately will help the business community to reap the maximum benefit from their media investments.”


Says Sam Balsara, Chairman & Managing Director, Madison World said, “We will equip Mediacom to navigate the emerging media trends and help build a stronger Mediacom offering by sharing our experience of handling large and complex media investments.”


Mediacom Limited is part of Square Group and one of the largest media agencies in Bangladesh with media planning and buying mandate for Square Toiletries Limited, Square Food and Beverages Limited, Perfetti Van Melle, Asian Paints, Ispahani Group, Singer and many more.


Madison Media Group is a part of Madison World, India’s largest independent communication group with 23 units across 11 specialized functions in Advertising, Media, Business Analytics, PR, Outdoor, Events, Activation, Rural, Retail, Entertainment and Sports.


Madison Media was India’s foremost media agency handling media planning and buying for blue chip clients including Godrej, ITC, Marico, Snapdeal, McDonald’s, TVS, Raymond, Piramal Healthcare, Levis, SpiceJet, Domino’s, Max Life Insurance, Asian Paints, Pidilite, Tata Salt, Acer, Crompton Greaves, Indian Oil, Enamor Lingerie, Gowardhan Dairy, Café Coffee Day and many others.


The gross billing of Madison Media Group is about  INR 3,750 crores.