Concord-Ceylon signs Branding & Sponsorship agreement

Press release

6th December, 2016 07:15:34 printer

Concord-Ceylon signs Branding & Sponsorship agreement

Concord Entertainment Co. Ltd (CEnCL) a sister concern of Concord Group has signed an agreement with Ceylon Biscuits Bangladesh (Pvt.) Ltd.


Under this agreement, Ceylon Biscuits Bangladesh (Pvt.) Ltd will be allowed to do branding, activation & selling rights of CBL Munchee Branded Biscuits at Fantasy Kingdom.


The agreement was signed in the presence of Shah Kamaluddin, Director Coordination of Concord Group of Companies endorsed by Anup Kumer Sarker, Executive Director, Marketing on behalf of Concord Entertainment Co. Ltd and Shri Somanaathan Sridharan, Country Manager, on behalf of Ceylon Biscuits Bangladesh (Pvt.) Ltd.


Besides them Uzzal Kumar Basak, Senior Manager Marketing, Concord Entertainment Co. Ltd. Md. Ashraful Islam, Deputy Brand Manager, Ceylon Biscuits Bangladesh (Pvt.) Ltd & Athula Wellagiriya, Head of Sales Ceylon Biscuits Bangladesh (Pvt.) Ltd were also present in the agreement signing ceremony.