From paint to planes, Iran war lifts costs, darkens outlooks
Reuters, London
Published: 22 Apr 2026, 09:05 PM
Illustration: AI-Generated
Global companies from consumer goods to travel and mining
warned on Wednesday that the US-Israeli war with Iran is driving up costs,
disrupting supply chains and hurting consumer confidence, clouding financial
outlooks.
The cautious tone so far in the quarterly earnings season
highlights the pressure on businesses that were already grappling with
punishing US tariffs, higher input costs and weak demand before the conflict
erupted in late February.
While some companies stuck to their full year forecasts,
executives flagged rising transport and raw material costs, particularly linked
to disruption in the Strait of Hormuz, and sharply reduced visibility.
Dulux paint maker AkzoNobel said the conflict was pushing up
supply costs, though higher pricing and cost savings helped it beat market
expectations.
"Our raw material basket is going to go up by something
like the high teens (percentage), given the disruption of the Strait of
Hormuz," CEO Greg Poux Guillaume told Reuters, saying the full impact
would be felt over the next two quarters.
AkzoNobel sells branded products ranging from decorative
paints to specialty coatings used on cargo ships and Formula 1 cars, giving it
greater scope to pass on price increases than more commodity chemical exposed
peers.
Its shares rose around 4% in morning trade.
Disrupted shipping routes and higher transport and input
costs have emerged as a recurring theme of the earnings season, weighing most
heavily on consumer goods groups with global supply chains.
Investors and economists are watching to see whether
companies can continue to absorb the shock, or if prolonged uncertainty over
energy, transport and geopolitics forces more firms to raise prices further or
rein in forecasts.
Much hinges on how long the conflict lasts and whether the
Strait of Hormuz — a conduit for about a fifth of global oil and liquefied
natural gas flows — fully reopens, easing supply constraints that have pushed
up prices.
US stock futures rose and oil prices fell below $100 on
Wednesday after US President Donald Trump said he would indefinitely extend the
Iran ceasefire. MKTS/GLOB Optimism remained fragile, however, with the strait
largely closed and no sign of renewed US-Iran talks.
Shipments of baby formula disrupted
According to a Reuters review of company statements since
the start of the war, 21 companies have withdrawn or cut financial guidance, 32
have signalled price hikes and 31 have warned of a financial hit from the
conflict — a pattern echoed across sectors from consumer goods to aerospace.
French food group Danone highlighted on Wednesday how the
pressures are filtering through supply chains, reporting first-quarter sales
growth that topped expectations but slowed sharply from late last year, citing
war-related disruption alongside a baby-formula recall in Europe. Shipments of
baby formula imported from Europe that transit through the Middle East were
affected.
Even so, Danone kept its full-year guidance unchanged,
saying its health-focused portfolio provided resilience in an environment that
remained “volatile and uncertain”.
Dettol soap maker Reckitt missed quarterly like-for-like net
revenue expectations for its core business on Wednesday and warned of lower
first half margins, citing high oil prices and lower demand for its cold and
flu products.
Its shares fell 5% to levels not seen since October 2024.
Travel companies have been among the hardest hit, as higher
jet fuel prices force airlines and tour operators to hike fares, add fuel
surcharges or ground aircraft, while geopolitical tension dents consumer
confidence.
German tourism group TUI cut its full year underlying
operating profit (EBIT) forecast and suspended its revenue guidance, citing
limited visibility due to the war.
"The ongoing conflict in the Middle East and the
uncertainty surrounding its duration continue to limit near-term visibility and
drive consumer caution," the group said in a statement.
US carrier United Airlines also flagged pressure on demand,
forecasting second-quarter and full-year profits below Wall Street estimates on
Tuesday.
Resource companies are feeling the strain too. Diversified
miner South32 cut its full year forecast for its Australia Manganese unit after
heavy rainfall and Tropical Cyclone Narelle disrupted operations, and warned
that Middle East tensions were adding to cost pressures through higher freight
rates and raw material prices.
“We have implemented measures across our operations to
mitigate potential supply chain impacts arising from the conflict in the Middle
East,” South32 said, adding that while it was not currently experiencing diesel
fuel shortages, it was closely monitoring the situation.
GE would have raised its outlook but for uncertainty
Results earlier this week show how the Iran war is adding a
fresh layer of uncertainty even for companies which started the year with solid
order books and pricing power.
On Tuesday, GE Aerospace's CEO Larry Culp said the company
would have raised its forecast were it not for the current uncertainty, and 3M warned
that higher oil prices could result in a 50-basis-point increase in product
prices.
GE Aerospace said its outlook assumes Brent crude prices
remain elevated through the third quarter before easing by the end of the year,
and factors in near-term constraints on fuel availability.