World Tourism Day celebrated for first time at Sajek Valley

World Tourism Day 2026 was celebrated for the first time in a grand manner at Sajek Valley, a renowned tourist destination enriched with natural beauty, diverse indigenous cultures and significant tourism potential.

The event was organised by the Rangamati Parbatya District Council under the supervision of the Cottage and Resort Owners Association of Sajek, with overall cooperation from the Bangladesh Tourism Board and Bangladesh Parjatan Corporation, said a press release.

Local communities, tourism entrepreneurs and relevant stakeholders also participated in the event.

The day's programme began with a road show from Rangamati to Sajek, joined by the chairman of the Rangamati Parbatya District Council, officials and tourism stakeholders.

Following a formal inauguration with a balloon release, a colourful procession was held from Sajek Entry Point to Zero Point, showcasing the traditional attire and cultural heritage of the local communities.

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The day's activities also included a cleanliness campaign, tree plantation programme, inauguration of a traditional food court and a photography exhibition.

The official website of the Cottage and Resort Owners Association of Sajek was also launched as part of the programme.

The chief guest was Dipan Talukder Dipu, chairman, Rangamati Parbatya District Council. The special guests included Lt Col Md Tarekul Imran, zone commander of Baghaihat Zone and chief patron of the Cottage and Resort Owners Association of Sajek.

Mohammad Mamunur Rashid, general secretary of Rangamati Zilla BNP and member of Rangamati Parbatya District Council, Shwashata Chakma, member in charge of tourism of Rangamati Parbatya District Council and other distinguished guests were also present.

The programme was presided over by Suparna Deb Barman, member of Rangamati Parbatya District Council and president of the Cottage and Resort Owners Association of Sajek.

In the afternoon, a cultural programme was held at the Sajek Helipad premises featuring artists from the Lusai, Tripura, Chakma and Marma communities. As part of cultural exchange tourism, invited Manipuri artists presented a special traditional dance performance accompanied by Mridang, adding a distinctive cultural dimension to the celebration.

Representatives of the media, tourism vloggers, influencers and tourists attended the event. The organisers said the celebration was an initiative to highlight Sajek's natural beauty, cultural diversity and indigenous heritage by connecting them with tourism, thereby showcasing the destination's broader tourism potential.