Sales of deep fridges and large deep refrigerators have been rising in the lead-up to Eid-ul-Azha, one of the largest religious festivals for Muslims, which is expected to be celebrated in the country on 7 June this year.

Speaking to the Daily Sun, traders in Dhaka indicated that local electronics giant Walton has captured a major share of the Eid fridge market by launching new models featuring unique designs and colours.

They expressed optimism that refrigerator sales would pick up further following the sighting of the moon marking Eid-ul-Azha, with a further surge expected just before the festival.

However, Dhaka-e-Mart, which offers international home appliance brands, reported slower refrigerator and freezer sales this week but remains hopeful of a rise closer to Eid.

Naim Khan, manager of Dhaka-e-Mart, told the Daily Sun that their refrigerator sales are already on the rise and are expected to increase even further as Eid approaches.

“Our two showrooms are selling refrigerators from international brands. Sales will go up further ahead of Eid,” he added.

Typically, fridge sales spike ahead of Eid-ul-Azha compared to other times of the year. This year, however, demand for both deep fridges and large, deep-based refrigerators has increased significantly.

Traders said customers from all walks of life are showing a preference for Walton’s deep fridges and refrigerators, drawn by their affordability, variety of designs and colours, 12-year compressor warranties, instalment payment options, and a nationwide ISO-standard service network.

According to Walton, their fridges are manufactured using the latest nano-particle technology, which eliminates the emission of harmful CFC and HCFC gases.

Moreover, Walton’s deep fridges and refrigerators are equipped with energy-efficient LED lighting and 100 per cent copper condensers.

Azharul Islam, manager of Walton Plaza in Kazipara, said, “Refrigerator sales are increasing at all Walton Plazas and dealers. We are offering customers top-quality fridges with attractive designs.”

“We expect sales to rise further after the sighting of the moon for Eid-ul-Azha,” he added, noting that sales of both deep fridges and refrigerators have already seen a substantial increase.

By purchasing a large, deep-based standard fridge from Walton, customers can conveniently meet their needs for both deep and regular cooling compartments, he explained.

“Eid-ul-Azha is the peak season for refrigerator sales. We are aiming to achieve record sales during this period,” he said, highlighting Walton’s extensive preparations for the season.

“Walton’s new smart refrigerators come equipped with advanced AIoT technology, energy-saving inverter systems, and user-friendly designs,” he continued.

These high-tech fridges are now more affordable than ever, bringing sophisticated features into homes across Bangladesh.